Japanese Female Apparel Market For Japanese Women Essay

While the bubbly outfits with overflowing laces and floral patterns that highlight the soft and sensitive characteristics once dominated the female apparel market in Japan, nowadays, Japanese women prefer balancing out the femininity with some stylish mannish clothing. Figure 3, where the woman matched her black lace dress and high heels with an olive-green military jacket, perfectly exemplifies the chic â€Å"甘è ¾â€ºÃ£Æ'ŸãÆ'Æ'ã‚ ¯Ã£â€š ¹Ã£â€š ³Ã£Æ' ¼Ã£Æ'‡â€  (The sweet-and-sexy coordinates) adored by many Japanese female consumers. The concept of â€Å"甘è ¾â€ºÃ£Æ'ŸãÆ'Æ'ã‚ ¯Ã£â€š ¹Ã¢â‚¬  is so well received in Japan because it spices up the overall look with an exquisite aesthetic balance. Known for wanting to break away from the mainstream, young Japanese female quickly adopted MA-1 jacket and the â€Å"girly-military look† as a mean to expressive their individualism in contradiction to social norms. As a result, MA-1 jacket has slowly become a wardrobe staple for Japanese young women. Another significant aspect of MA-1 jacket that helps it secure its top-ranked position is its ability to â€Å"casual down† a dressy outfit. Directly translated from the Japanese-made English word, ã‚ «Ã£â€š ¸Ã£Æ' ¥Ã£â€š ¢Ã£Æ' «Ã£Æ'€ã‚ ¦Ã£Æ' ³, â€Å"casualing-down† coordinates means to dress-down, or to break down the formality of fancy clothing (FASHION PRESS). A notable change in style has swept over Japan when people began to embrace apparels that value both comfort and personal style. According to a survey conducted by Jiratanatiteenun, Mizutani, Sato, Kitaguchi, and Kajiwara in 2011, â€Å"Casual [style] was theShow MoreRelatedUniqlo Assessment Presentation and Project Report Environmental Analysis Apparel Brand Management1066 Words   |  5 PagesIntroduction UNIQLO was a Japanese apparel brand under UNIQLO Co., Ltd established in 1974. They offered â€Å"MADE FOR ALL† high quality causal wear at competitive price. The firm had earned a huge success and high reputation. 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